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Ryanair website crashes with demand for free flight offer

Monday 21 May 2007 10:26pm

In Ryanair's busiest trading day, its website suffered some technical difficulties with much higher than expected demand for its latest free flight offer. Access to the website has been slow with one million free seats on offer - and this genuinely is FREE. Its expected that the sale will cost Ryanair millions of pounds as it bears the cost of airport taxes, the various charges and booking fees. Due to the technical difficulties of selling tickets via their website for nothing, passengers are being charged 1p on "checkout" with a promise that the 1p will be refunded when they check-in at the airport for their flights. Low cost airlines such as Ryanair and Easyjet operate on very low margin profits per passenger. Ryanair hope to recoup the costs of offering these million free flights on the premis of passengers making in-flights sales for food and drink, duty free goods and scratch cards. Its also hoped that items such as hotels, airport parking, travel insurance and car hire will bring in the money. With optimism running very high at Ryanair, the airline said that this offer will extend across its European network over the next 4-5 months.

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