Etihad Airways has announced that it will showcase some of its new first class and business class travel products at the Arabian Travel Market (ATM) in Dubai. The ATM takes place from 5 to 8 May and will see Ethiad unveil its new first class suite, a revamped business class bed and a number of other in-flight product improvements. Some of Etihad's food and beverage managers will also be on hand to promote the airline's onboard catering, while beauty therapists from the Six Senses spa - which was recently introduced at Abu Dhabi Airport - will offer people complimentary treatments. Ethiad's chief commercial officer, Peter Baumgartner, said: 'Etihad has invested heavily to raise the bar when it comes to luxury air travel, including the opening of our new premium lounges at Abu Dhabi Airport and the roll-out of a new inflight service style, specifically tailored to the needs of our first and business class customers. 'Visitors to ATM this year can see for themselves the high quality of the end-to-end travel experience we offer our premium customers, which we believe really makes us stand out. ' In other news, Etihad Airways will be the official sponsor of Abu Dhabi's first ever Formula 1 grand prix this year, an event it recently promoted by inviting Ferrari driver Felipe Massa to the Yas Marina circuit.