Due to the existence of a greater unsold capacity than was available during last year's peak season, operators have had to drastically cut prices on packages, says one major retailer. The necessity of price reductions and the reluctance of many families to make summer holiday plans have been attributed to the volcanic ash explosion, the World Cup, striking British Airways personnel, and the economic downturn. Research indicated that the greatest price reductions could be found for travel to the Eastern Mediterranean region, as Paphos in Cyprus seeing the sharpest cuts, followed by Crete, Zante and Turkey. Generally speaking, for the twenty most popular destinations for UK travelers, the cost of a family holiday has dropped by 13. 5%, or an average reduction of Â£232. Curiously, the two largest holiday operators declined to indicate the size of their unsold capacity, or if it had begun to provide large price cuts in order to sell packages.