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Monday 16 February 2009 7:13 AM
Singapore Airlines has claimed that the interior design of its Airbus A330-300 aircraft will set a "new standard" for regional and medium-haul business class flights in Australia and Asia. The first of the airline's new A330 planes was delivered this week and will offer a business class product that includes a lie-flat seat and access to the KrisWorld in-flight entertainment system, which provides users with more than 1,000 on-demand entertainment options. Business travellers with Singapore Airlines will be offered the new option on medium-haul flights to destinations in Australia and Japan from next month. Singapore Airline's executive vice-president of operations and services, Mak Swee Wah, said: "The delivery of these new aircraft provides us the opportunity to enhance our product offering for customers on regional and medium-haul routes. "This reaffirms our commitment to constant innovation of the products and services we offer to customers, tailored around their needs on particular flights." Singapore Airlines' new A330 product has been designed to complement the existing business class seats on offer in the airline’s other Airbus A380, A340-500 and Boeing 777 aircraft. As part of the airline's on-going plans to improve services, the new lie-flat seating will be fitted in other existing medium-haul aircraft.
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